There is too much specialization today for a single graphic design professional to be able to come up with a vision for an entire online campaign that accounts for User Experience, Search Engine Marketing and Search Engine Optimization.
Projects that start with a UX-centered approach cost less, deliver more value, and provide business leaders with new tools to better manage and project expectations. It is estimated that every $1 spent on UX returns $100 in overall project savings. Better product, faster to market, cheaper. Strong value proposition.