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The Impact of User Experience (UX) and Search Marketing on Graphic Design Firms

9 May 2014
There is too much specialization today for a single graphic design professional to be able to come up with a vision for an entire online campaign that accounts for User Experience, Search Engine Marketing and Search Engine Optimization. [More]

User-Centered Design - What It Is and Why It Matters

1 May 2014
Projects that start with a UX-centered approach cost less, deliver more value, and provide business leaders with new tools to better manage and project expectations. It is estimated that every $1 spent on UX returns $100 in overall project savings. Better product, faster to market, cheaper. Strong value proposition. [More]

PCI non-Compliance and the Risks to Your Business

25 April 2014
If your online business is accepting credit cards, are you aware that you can be held responsible for financial loss that results from any thefts of credit card information that can be traced back [More]
Tags: pci, security

Online Marketing for Medical Coding Firms

14 April 2014
I sat in on a marketing presentation entitled, “Aggressively Marketing a Modern Business.” The presentation was given by Bevan Erickson of the American Academy of Professional Coders (AAPC) during the 2014 HealthCon Convention. Bevan is President of Member Solutions at AAPC. His presentation was directed toward business owners in the Medical Coding Industry. [More]

Checking for Broken Links - Xenu Link Sleuth

8 August 2010
It's especially important to check on your links if your site has lots of links to other sites. What do I use? The solution I like best is an odd-ball little program called Xenu Link Sleuth [More]

Constant Contact Review - Part 3 - Random List Reviews

2 July 2009
Constant Contact's policies caused a client's campaign to be suspended in the middle of sending it, even though they have been a customer since 10/07, have had essentially no spam complaints and have had little organic growth over the past 7 months [More]

5 Reasons to Enhance Your B2B Marketing by Blogging

21 February 2009
Blogging is the growing social media field which is taking the Business-to-Business world by storm. Blogging itself has worked out its kinks and is now becoming a profitable field for any business, especially as blogs become easier to use. Ease of use is the first reason your business should blog for B2B markets. [More]

Mosso Problem

16 January 2009
I have used Mosso on behalf of a client for several months now. I have not had any problems with performance, though there was one brief period (about a half hour) where the site was down. This was during the day on a weekday. Not quite up to Rackspace standards. [More]

Constant Contact Review - Part 2

16 January 2009
Despite the Constant Contact misgivings I laid out in my previous post, I use Constant Contact every day - sometimes two or three times a day for different customers. This morning, I logged in and everything worked fine. Just now I tried to login and I am completely unable to even reach their site, due to a DNS problem [More]

Clicky Web Analytics Review

6 January 2009
Clicky Web Analytics is a service I can heartily recommend. I have used many web analytics packages over the years. They all have their strengths and weaknesses. After almost a half year of using the service, I have found the reports to be informative and very easy to use. I have provided the service to some of my best customers and the feedback has been uniformly positive. The trick with any web analytics package is to provide the information in an easy enough format that a site owner will actually use it on a regular basis (beyond the initial "wonder stage" of seeing analytics reports for the first time). In this, I feel Clicky is superior even to Google Analytics. The same information is available, but it takes fewer clicks to see the complete picture with Clicky. [More]
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