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Blog: Rich Toomey

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The Impact of User Experience (UX) and Search Marketing on Graphic Design Firms

9 May 2014
There is too much specialization today for a single graphic design professional to be able to come up with a vision for an entire online campaign that accounts for User Experience, Search Engine Marketing and Search Engine Optimization. [More]

User-Centered Design - What It Is and Why It Matters

1 May 2014
Projects that start with a UX-centered approach cost less, deliver more value, and provide business leaders with new tools to better manage and project expectations. It is estimated that every $1 spent on UX returns $100 in overall project savings. Better product, faster to market, cheaper. Strong value proposition. [More]

PCI non-Compliance and the Risks to Your Business

25 April 2014
If your online business is accepting credit cards, are you aware that you can be held responsible for financial loss that results from any thefts of credit card information that can be traced back [More]
Tags: pci, security

Online Marketing for Medical Coding Firms

14 April 2014
I sat in on a marketing presentation entitled, “Aggressively Marketing a Modern Business.” The presentation was given by Bevan Erickson of the American Academy of Professional Coders (AAPC) during the 2014 HealthCon Convention. Bevan is President of Member Solutions at AAPC. His presentation was directed toward business owners in the Medical Coding Industry. [More]
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